Shopify themes, built to last

Pipeline, Story, and Analog are premium themes on the Shopify Theme Store, designed and maintained by Groupthought.

Choose the theme that fits your store

Try any of them free on the Shopify Theme Store, and pay only when you publish.

Pipeline
Made for big catalogs. Detailed product pages, upsells, and a menu that can hold a huge range. Now on version 8.
View on the Theme Store
Story
For brands that sell with pictures and a story. Lookbooks and editorial layouts do most of the talking.
View on the Theme Store
Analog
Our newest theme, and the one Tradecraft stores run on. Editorial layouts made from theme blocks, with color schemes and type presets.
View on the Theme Store
- Documentation
- Support

Updated since 2015
Our themes have been on the Shopify Theme Store since 2015, and we still update them. Pipeline is on version 8, and every change is in a public release log.
Read Pipeline's release log
Shopify development since 2010
We built custom stores for brands before we made themes. Today our code runs more than 30,000 stores.

Setup guides and every setting, explained for each theme. Most answers are here.

When the documentation doesn’t answer it, send a request. The team that builds the theme answers it.

Pipeline, Story, and Analog are sold only on the Shopify Theme Store. A copy from anywhere else is unlicensed.

Groupthought will never email you from a Gmail address. Read the security notice.